About Us

An Ideal Partnership – Leveraging the Power and Values of Sport

Sports are a global language inspiring dreams, determination, and a breadth of emotions that transcend borders and ultimately stir in everyone. At ITMS Sports, we are as passionate about sports as we are about the business of sports. Drawing on nearly two decades of experience, we are uniquely equipped to connect our clients with the emotive power of sports and translate that into maximum business performance.

Founded in 1991 by George Pascal, ITMS Sports has grown into one of the leading sports marketing agencies in Europe, representing clients across the globe. Working with some of the world’s top brands, athletes, and rights holders in a variety of fields, we create and implement sustainable sponsorship and successful business entertainment concepts. In short, we give brands personality and turn personalities into brands.

ITMS Sports offers worldwide expertise across major sports and event marketing disciplines: from sponsorship fulfillment, marketing consulting, and integrated event management, to our long-standing strength in athlete representation, we are committed to providing high-impact communication solutions to our clients.

With a broad skill set encompassing a range of marketing services, ITMS Sports puts its dynamic approach to work internationally as a consultant and agent, a creative workshop, and a full-service provider, remaining as passionate as ever about the business of sports.